RESOURCE LIBRARY
Interesting Innovations
A sizeable group of entrepreneurs forget to check if their product or service is addressing an actual need in the market. We put together some great examples of very innovative products that clearly do not have a market sizeable enough to create a sustainable business instead of a side-hustle – hopefully they bring a smile on your face though 🎶
15 Slides You NEED on Your Pitch Deck
If you’re preparing a pitch deck tailored to investors specifically, the below video details the key slides that effectively communicate your startup’s potential from defining the problem and presenting a solution, to outlining the market opportunity, business model, and growth strategy. It also covers how to present traction, financials, and the team in a way that builds credibility. A great watch also if you’re not pitching to investors but simply want to learn more about telling your startup’s story.
By watching, you’ll learn not just what to include, but how to structure your narrative to captivate investors and make your pitch stand out ✨
SWOT Analysis worksheet
Joe Pulizzi – Content Marketing Strategy
You can’t run a successful business without reaching out to customers. Joe Pulizzi shares all the ins and outs on how to build a successful online marketing strategy, and does so in an incredibly motivating way.
Especially worth watching for entrepreneurs with a brick and mortar business – be ready to get inspired!
Victor Antonio – MT NUT
There are various reasons why prospective customers wouldn’t want to buy from you… don’t take it personal. It might just be that you have the right value proposition, but it’s just the wrong timing…
Check out this great video by Victor Antonio on reasons why people don’t buy…
Your SWOT & TOWS Analysis Worksheet
Jason Fried – Rework
Reading and watching the news you would almost believe that all entrepreneurs are poised to become billionaires and rule the world. Jason Fried takes us back to basics and shares how to bootstrap a successful company, where personal relations and a healthy work-life balance are at the core… while still growing your business to scale (if you want to)!
The Lean Start-Up
Most businesses fail early because of lack of product-market fit; in other words: customers are not interested in buying the product or service. The sooner you take a very first version to market, the sooner you get real and honest customer feedback which you can then use to improve on your versions 1, 2, 3, … be Lean!
Seed, Series A, B, C, D and E Funding: How It Works
A very basic difference between startups and entrepreneurs is that entrepreneurs can run any type of new businesses vs startups who start risky, innovative businesses with the purpose to scale. In advanced countries startups for this reason often equate to tech-centric businesses…
Porter’s Five Forces
Michael Porter's Five Forces theory is a strategic management framework that helps businesses analyze industry competition and profitability. It considers five key forces: competitive rivalry, threat of new entrants, bargaining power of suppliers, bargaining power of buyers, and threat of substitutes.
Ernesto Sirolli – If You Want to Help Soneone Shut Up and Listen
Apart from acknowledging that nothing much has changed in the world of aid - this over-the-top TED Talk by Ernesto Sirolli (watch up to 3:21 minutes or further if you feel like it ✨) is a great illustration of what can go wrong when we don’t engage with our customer!