Apart from acknowledging that nothing much has changed in the world of aid – this over-the-top TED Talk by Ernesto Sirolli (watch up to 3:21 minutes or further if you feel like it ✨) is a great illustration of what can go wrong when we don’t engage with our customer!

Don’t be an Ernesto Sirolli thinking customers will be looking for your product or service just because you created it…