Silicon Valley: How Stanford, Science and War Made Tech History
The history behind Silicon Valley…
Total Market Size – TAM

An investor’s insight on the importance of calculating your total market size and doing it correctly…
Relax You’ve Got Mpesa

A classic to visualise how to communicate value…
Susan Cain – The Power of Introverts

A classic: Susan Cain shows that introverts have many qualities to support effective communication and leadership…
The Lean Start-Up

Most businesses fail early because of lack of product-market fit; in other words: customers are not interested in buying the product or service. The sooner you take a very first version to market, the sooner you get real and honest customer feedback which you can then use to improve on your versions 1, 2, 3, … be Lean!
Dan Ariely – Are We in Control of Our Own Decisions

Dan Ariely shows that where we think we are rational human beings, we actually aren’t…
Mark Bowden – The Importance Of Being Inauthentic

Mark Bowden goes against the grain: he challenges everyone to be LESS authentic in order to connect with more people… and does so in a truly thought-provoking way ✨
Ernesto Sirolli – If You Want to Help Soneone Shut Up and Listen

Apart from acknowledging that nothing much has changed in the world of aid – this over-the-top TED Talk by Ernesto Sirolli (watch up to 3:21 minutes or further if you feel like it ✨) is a great illustration of what can go wrong when we don’t engage with our customer!
Alex Honnold – How I Climbed a 3,000 ft Cliff

There were no easy answers, but El Cap meant so much to me that I wanted to put in the work and find out.
Success is where preparation meets opportunity…
Porter’s Five Forces

Michael Porter’s Five Forces theory is a strategic management framework that helps businesses analyze industry competition and profitability. It considers five key forces: competitive rivalry, threat of new entrants, bargaining power of suppliers, bargaining power of buyers, and threat of substitutes.