Your SWOT & TOWS Analysis Worksheet
SWOT Analysis worksheet
Business Model Canvas
The Business Model Canvas is a great way of describing your business model in an informal but very effective way. A must-have and -do for any entrepreneur and startup…
Pricing Tactics
Check out this comprehensive overview of literally all things pricing tactics…
Calculating Unit Cost
A step by step approach to calculating Unit Cost with a focus on the Cost of Goods Sold (or COGS). The example taken is food – what can be more relatable than that ✨
Victor Antonio – MT NUT
There are various reasons why prospective customers wouldn’t want to buy from you… don’t take it personal. It might just be that you have the right value proposition, but it’s just the wrong timing…
Check out this great video by Victor Antonio on reasons why people don’t buy…
Fostering Productive Entrepreneurship Communities
This very interesting report by the Bill and Melinda Gates Foundation compares the startup eco-systems of Nairobi and Bangalore.
Total Market Size – TAM
An investor’s insight on the importance of calculating your total market size and doing it correctly…
Relax You’ve Got Mpesa
A classic to visualise how to communicate value…
Susan Cain – The Power of Introverts
A classic: Susan Cain shows that introverts have many qualities to support effective communication and leadership…
