The Lean Start-Up
Most businesses fail early because of lack of product-market fit; in other words: customers are not interested in buying the product or service. The sooner you take a very first version to market, the sooner you get real and honest customer feedback which you can then use to improve on your versions 1, 2, 3, … be Lean!
Dan Ariely – Are We in Control of Our Own Decisions
Dan Ariely shows that where we think we are rational human beings, we actually aren’t…
Mark Bowden – The Importance Of Being Inauthentic
Mark Bowden goes against the grain: he challenges everyone to be LESS authentic in order to connect with more people… and does so in a truly thought-provoking way ✨
Ernesto Sirolli – If You Want to Help Soneone Shut Up and Listen
Apart from acknowledging that nothing much has changed in the world of aid – this over-the-top TED Talk by Ernesto Sirolli (watch up to 3:21 minutes or further if you feel like it ✨) is a great illustration of what can go wrong when we don’t engage with our customer!
Porter’s Five Forces
Michael Porter’s Five Forces theory is a strategic management framework that helps businesses analyze industry competition and profitability. It considers five key forces: competitive rivalry, threat of new entrants, bargaining power of suppliers, bargaining power of buyers, and threat of substitutes.
Doblin Ten Types of Innovation
Many entrepreneurs focus on product or technological innovation, but innovation is much broader. Doblin’s Ten Types of Innovation explores additional innovations from product and service offerings to customer experience to business model innovation.
Red Ocean vs Blue Ocean Strategy
Where cutthroat competition turns the ocean bloody red, finding calmer waters or blue oceans by adding value can be a game changer for any business…
