Start to Grow Landing Page


The program for starting entrepreneurs who have an idea or are in early stages of implementation and are looking to strengthen their business foundations.



One of the most persistent myths when it comes to entrepreneurship is that businesses fail because of lack of funding. With that people refer to capital investment. What if we were to tell you that businesses do not fail because of lack of investment capital, but because of lack of cash flow. And that this lack of cash flow is caused by four major reasons:

1 Quite a few entrepreneurs start a business without doing much research and preparation and then they expect to do well immediately. They don’t realize that creating a market for your product or service takes time, especially if the product or service is new to the market.

2 Quite a few entrepreneurs don’t ensure their offer is differentiated enough from what competitors offer – they start a so-called “copy-cat” business. Or, in other words, they don’t reflect enough on why a customer should choose them over a competitor.

3 A sizeable group of entrepreneurs forgets to check if their product or service is addressing an actual need in the market. The key is to understand your potential market so well that you can offer the right product or service, to the right type of customer, at the right price.

Quite a few entrepreneurs when starting out, cut a lot of corners to make things work. The trap that many entrepreneurs fall into when they try to bootstrap though, is that they forget to take into account that – whereas they are able to cover cost today, they should also be able to cover cost for the future when they want to grow their business.

You may be a first time entrepreneur who just graduated or an employee who is trying to make the switch to entrepreneurship. Most entrepreneurs start their business because they have a great idea and just want to start a business that will make them a nice income. In emerging markets, the opportunities are everywhere: markets are yet to be created, not just in tech, but also in (value addition) food & agribusiness, retaill, hospitality, energy & construction, fashion & creative, …

For most types of businesses you don’t need funding to get started – what you do need is customers – we call that “customer funded innovation”.

To get customers beyond your friends and family, you need to truly understand your market and your customers; so you can create the right product or service for that market. You also need to start with a business model that generates you a profit instead of a loss.

It is easy to generate ideas, but it is hard to run a business: it takes a lot of work, grit and passion to see things through! So you better start knowing that all the time, effort and resources you are going to put in will not be wasted on the wrong idea that will not attract customers enough to be sustainable. 

Start to Grow is a comprehensive program for any starting entrepreneur not being afraid of putting in the work to learn, reflect & action.

That is why you should do this program!

Any further questions or you would like to us to link you up with a program alumni to get their (brutal honest) experience? Just let us know! Contact us via Whatsapp or Email


1. Idea Selection

The first step is to get from an idea to the idea. What gives you both the grit and the passion but is also something you know you can be successful with.

2. Customer Profiling

The first step in creating a product or service is understanding the customer for whom you are making it... what is their lifestyle, what budget to they have to spend, why would they care about your product or service or in other words: what value do you bring?

3. Market Testing

Quick and dirty, but nevertheless vitally important: we are going to find out what the market thinks about your product or service!

4. Market Opportunity

The first step in assessing if your business model will be profitable or not is to know what is a realistic market share you will be able to capture selling your product or service.

5. Costing & Pricing

Given the number of customers you will be able to capture, are you going to be able to sell your product or service at a price low enough to make sales, but high enough to cover all your business expenses?

6. Business Model Profitability

This week we bring it all together: with the learnings from the past weeks we will review your original idea to become the one you will be successful with ✨


Dream big. Start Small. But most of all, start!

Simon Sinek


Grow to Scale is a so-called Small Private Online Course (SPOC), providing you with personalised support and feedback at the speed that fits your rhythm and progress.

A new module is released every other Monday and consists of Theory & Frameworks, Exercises, and  Worksheets. In addition to the online platform, we have Google Meets to catch up on progress, questions and feedback. In our experience participants spend around 6-8 hours per week going through the content and the exercises, with additional time in-between spend on reflection and real-life implementation of the learnings.

After the program, you become a Program Alumni and as such continue as a member with access to Start to Grow including its exercises and feedback as well as other complementary content for another full year.



US$ 49


KSh 4,900

How it works? Upon payment, you receive a link to access the Program Portal.

The first Module will become available on the first Monday after your start date, with subsequent Modules following on the subsequent Mondays. Feedback on your submitted exercises is immediate within 2 days; progress calls are scheduled on an individual need basis.


Any further questions or you would like to us to link you up with a program alumni to get their (brutal honest) experience? Or maybe you would like a demo of what the program looks like? Just let us know! Contact us via Whatsapp or Email


    Alert: You are not allowed to copy content or view source !!