Grow to Scale Landing PageJuly 27, 2020 2020-12-13 18:31
Grow to Scale Landing Page
GROW to SCALE
The program for entrepreneurs and startups who have been in business for one to three years and are ready to take it to the next level of growth and profitability.
WHY GROW TO SCALE?
One of the most persistent myths when it comes to entrepreneurship is that businesses fail because of lack of funding. With that people refer to capital investment. What if we were to tell you that businesses do not fail because of lack of investment capital, but because of lack of cash flow. And that this lack of cash flow is caused by four major reasons:
1 Quite a few entrepreneurs start a business without doing much research and preparation and then they expect to do well immediately. They don’t realize that creating a market for your product or service takes time, especially if the product or service is new to the market.
2 Quite a few entrepreneurs don’t ensure their offer is differentiated enough from what competitors offer – they start a so-called “copy-cat” business. Or, in other words, they don’t reflect enough on why a customer should choose them over a competitor.
3 A sizeable group of entrepreneurs forgets to check if their product or service is addressing an actual need in the market. The key is to understand your potential market so well that you can offer the right product or service, to the right type of customer, at the right price.
4 Quite a few entrepreneurs when starting out, cut a lot of corners to make things work. The trap that many entrepreneurs fall into when they try to bootstrap though, is that they forget to take into account that – whereas they are able to cover cost today, they should also be able to cover cost for the future when they want to grow their business.
Having said all this, there is one final reason especially in emerging markets like Africa why entrepreneurs fail to become successful: they give up too soon.
Maybe driven by the reasons given above, but instead of learning from mistakes and improving on current ways of working (or “pivoting”), many entrepreneurs after failing with one, start another business venture right after, having to start the learning curve again from zero. These entrepreneurs never get to an advanced level of doing business, they keep stuck at the entrance.
It is hard to run a business, it takes a lot of work to truly understand your market and your customers; it takes a lot of work to create the right product or service for that market; it takes a lot of work to fine-tune your business model; and it takes a lot of passion to see things through…
Grow to Scale is a comprehensive program for any entrepreneur or startup wanting to grow their business and not being afraid of putting in the work to learn, reflect & action.
That is why you should do this program!
OUR UNIQUE APPROACH
Grow to Scale is a so-called Small Private Online Course (SPOC), providing you with personalised support and feedback at the speed that fits your rhythm and progress.
A new module is released every other Monday and consists of Theory & Frameworks, Exercises, and Worksheets. In addition to the online platform, we have Google Meets to catch up on progress, questions and feedback. In our experience participants spend around 6-8 hours per week going through the content and the exercises, with additional time in-between spend on reflection and real-life implementation of the learnings.
After the program, you become a Program Alumni and as such continue as a member with access to Grow to Scale including its exercises and feedback as well as other complementary content for another full year.
or pay in installments:
US$ 75 upon sign-up
US$ 75 mid-program + US$ 75 upon completion
or pay in installments:
KSh 7,500 upon sign-up
KSh 7,500 mid-program + KSh 7,500 upon completion
CHOOSE YOUR OWN START DATE
Grow to Scale is a rolling program, which means that you can start at your own chosen start date. How it works? Upon payment, you get access to the Program Portal where the first chapters are available for you to get started and familiarise yourself with the program right away.
The first of the Program Modules will then become available on the Monday after your start date, with subsequent Modules following on the subsequent Mondays. Feedback on your submitted exercises is immediate within 2 days; progress calls are scheduled on an individual need basis.