The Entrepreneurs Hub


We support start-ups and SMEs on how to start, grow and run a sustainable business with a focus on strategic, operational and commercial excellence. The Hub East Africa is not a traditional incubator, but a novel concept putting the success of the entrepreneur at the core of its business.

The Hub East Africa is a knowledge centre that exists to inspire and cultivate professional entrepreneurship among startups and SMEs from diverse sectors in the East African economy. As an organization that is actively involved in a day to day engagement with entrepreneurs, it is our core business to support businesses to start, grow and scale into sustainable enterprises. We are not an incubator in the traditional sense but a knowledge hub providing trainings and other programs and activities to entrepreneurs focusing on strategic, operational and commercial excellence. In addition we provide the full eco-system consisting of desk/office space and financing solutions through the different partnerships we have established.

We regard entrepreneurs and entrepreneurship in high esteem as a driver of change, development and progress. Entrepreneurs build businesses that create value, employment opportunities and deliver crucial services and products where it is needed most. We believe in entrepreneurs being the silent motor of our economy. In an economy that has the ambition to take up opportunities, it is our mission to support entrepreneurs to take full advantage and own up to their potential.

Hubcubation is not just another program, you are really pushed to be your best – more even than you realised you had in you

— Nyokabi Mwangi, Tosheka Textiles —


Hubcubation is a 6-month program designed for entrepreneurs who have been in business for 1-3 years and want to take their startup to the next level of professionalism and sustainability. The program has a 360′ approach build on three pillars: knowledge, network and mentor/coaching. In ten workshops you will go through all elements required to run a business: from strategy to operations, from marketing to management. The workshops are very practical in their application: we use proven business concepts and frameworks to support you understanding the industry that you’re in, developing the right strategy to become better at selling the right product to the right customer at the right time at the right price. It will support you to operationalize your strategy, making your business profitable consistently.

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Facts & Figures

Alumni Companies Graduated from our Programs since 2016

% of Alumni Companies still in Business today

People Employed by Alumni Companies

The most inspiring workspace in Nairobi

— Arielle Molino of Intellecap —

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Activities, Events & Workshops

May 22

Masterclass Social Media

Guest Speaker: Mr. Esalako Hillary, President Entrevene Africa; GOOGLER Digital marketing can’t be successful without the focus of Social Media. This session focuses on Digital Marketing (with emphasis on statistics, SEO and SEM, available opportunities as well as tools and support) and Social Media Marketing (available tools and insights). Time: 1:00pm to 3:00pm // FREE
May 25

Pitch to The Ladykillers

If you want to get tested on your business model and strategy, why not pitch and receive brutally honest feedback helping you to take stock of where your business is at. We start the session with a complementary workshop on how to pitch. Time: 1:00pm to 2:00pm (workshop) & 2:00pm to 3:30pm (pitching) // FREE
May 31

Entrepreneur Basics: Leadership and Management

Entrepreneur Basics is meant for starting entrepreneurs who want guidance on how to execute the different aspects of running their business. In this workshop, we examine your management style and optimise your effectiveness to push your business forward. Time: 8:30am to 1:00pm // Fee: KSh 2,500 * Inspire Members 20% discount * Illuminate Members FREE

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