The marketing plans of most entrepreneurs I have met this year start and end with Social Media. Social Media is indeed a great tool for creating awareness for your product or service. With very little effort you are able to reach a large market; if you invest a few dollars an even larger one.
How many of the people that like and love you on social media though convert into actual customers? Sales are often not made online, but still in real-life.
SPARK OF THE DAY:
In addition to social media, have a sales strategy that focuses on personal outreach and communications. First time buyers still need to hear from you personally why they should invest in your product or service.
It is still the on the ground visits and connections that make the actual revenue come in…