Category Archive for: StartUp

That Amazing Feeling…

… when you’ve just come from a customer meeting that went really well. The sun shines brighter, you can’t stop humming, time seems to pass in slow motion and it feels like you’re walking on air. SPARK OF THE DAY: Remember, these are the moments why you started your business… make sure to saviour the…

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Social Media Is Great For Branding, Not Selling

The marketing plans of most entrepreneurs I have met this year start and end with Social Media. Social Media is indeed a great tool for creating awareness for your product or service. With very little effort you are able to reach a large market; if you invest a few dollars an even larger one. How…

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Selling Is A Full Time Job; Are You Putting In The Work?

Customers hardly buy from you the first time they hear about your product or service. A sale is hardly ever made at once. Customers need to be wowed; they need to be convinced that they need your product or service over somebody else’s; they need to be convinced it is worth spending their cash on…

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In a fix? Don’t compromise on quality…

In times of trouble, when cash flow isn’t what it is supposed to be, the first thing we tend to do is to cut on cost… Sounds sensible, doesn’t it? The problem comes when cutting cost equals cutting corners. When we start compromising on quality. The risk? It might be the beginning of the end……

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The Secret Of Startup Success? Consistency…

In the beginning when selling a new product or service you might have days or weeks that sales will be above expectations but there will definitely also be periods when sales are down. It is at these times that it will be difficult to find the motivation to keep going, to continue opening up channels to…

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How Supply Chain Innovation Rocked the Fashion World

Did you know that one company single-handedly changed the shopping behaviour of hundreds of millions if not billions of people around the world? How were they able to do that? By bringing an innovation to the fashion industry that nobody had looked at before: the supply chain. The name of the company? Zara. You don’t…

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Friendster was Facebook before Facebook…

Sometimes you come across an inspiring story that challenges your perceptions and makes you rethink the paths to success. Take the story of Friendster. Not many people will have heard about it, though it was a very popular Social Network even before Facebook was around. Its rise holds all the elements of the unicorn tech startup,…

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